Google Holiday Math

Creative Direction, Social, Animation

Client: Google
Agency: Swift
Role: Associate Creative Director, ART

Somehow it makes sense! Acknowledging the viral TikTok trend of Girl Math, it was perfect timing to ride the wave into the holiday season. These internal calculations, as silly as they can be, allow you to justify your gifting in more ways than you realized. We’re talking less math, more logic 😉.

The Holiday Math campaign ran through the holidays on Google’s social accounts on Instagram, X and Threads. We launched with a Randomizer story that was supported with strategic dates for releases through the rest of the holidays.