Google Holiday Math
Creative Direction, Social, Animation
Client: Google
Agency: Swift
Role: Associate Creative Director, ART
Somehow it makes sense! Acknowledging the viral TikTok trend of Girl Math, it was perfect timing to ride the wave into the holiday season. These internal calculations, as silly as they can be, allow you to justify your gifting in more ways than you realized. We’re talking less math, more logic 😉.
The Holiday Math campaign ran through the holidays on Google’s social accounts on Instagram, X and Threads. We launched with a Randomizer story that was supported with strategic dates for releases through the rest of the holidays.
Randomizer
Introduced Holiday Math by starting with a gift randomizer that engaged with consumers through Instagram Stories with a slot machine style game giving teases of Google products.
